Clik here to view.
Mapping Your Marketing Dollars
During tough economic times as these it’s important to know where all of your marketing dollars are being spent. For many companies, this becomes a time when they pull back on their marketing budgets...
View ArticleClik here to view.
Is There Accountability in Your Marketing?
I recently came across an article at Advertising Age titled, “Why Ad Industry Won’t Recover in Second Half.” In it, Judann Pollack – the author – quoted Laurence Boschetto, president-CEO, DraftFCB with...
View ArticleClik here to view.
How to Explain Social Media to a Business Owner
Mark Hayward is a small business owner. He lives in the Caribbean on Culebra Island and owns a charming bed & breakfast called the Palmetto Guesthouse. As a declared advocate of using tools such...
View ArticleClik here to view.
What to Do and Not to Do When Building a Web Site
I’ve spent the past 8 years of my life operating in the online world. Three of those years I was developing and managing the online strategies for the organization I worked for and three more of those...
View ArticleClik here to view.
Who Are Your Customer Evangelists?
In terms of a buzzword, customer evangelists are nothing new. This phrase has been around since the early part of 2002 and was coined by well-known marketers Ben McConnell and Jackie Huba who authored...
View ArticleClik here to view.
Are You Engageous?
I’ve been a member of Brian Clark’s “Teaching Sells” since its first release. I joined Chris Brogan and Julien Smith’s Trust Agents online community on Facebook and bought their newly released book. I...
View ArticleClik here to view.
Traditional Media Marketing is Not Dead, It’s Just Dying
A quick search on any search engine will show two schools of thought about traditional marketing media. Either 1) traditional marketing is dead, or 2) traditional marketing is not dead… yet. I would...
View ArticleClik here to view.
The 3 Key Pieces of Gold in Your Site Statistics
One area that we are constantly receiving questions about from our clients is what they should be looking at when reviewing their web statistics data. The most common metric website owners look at is...
View ArticleClik here to view.
The 6 Essentials of a Successful Website Project Plan
The most successful websites all have one thing in common, they all started with a well thought-out plan. The creators of these websites took the time to fully understand what they wanted to...
View ArticleClik here to view.
The Top 4 Benefits of a Content Management System
I remember when I first started building websites over 10 years ago that all I had at the time was Microsoft’s Notepad application and a book titled “Sam’s Learn HTML in 24 Hours.” Piecing a website...
View ArticleClik here to view.
The Importance of Consistently Updating Your Website
One of the most common issues I find with websites is what I call the “Build it and Forget it” syndrome. In simple terms, it’s the website that you build today and do not change a thing for the next...
View ArticleClik here to view.
How Much Should a Good Website Cost?
I attend a lot of events from networking meetings and seminars to small group dialogues and one-on-ones with business owners and I couldn’t tell you how many times I’ve been asked the question that has...
View ArticleClik here to view.
How to Avoid Dirty SEO Companies
In an article written by Marziah Karch of About.com entitled, 10 Google Dont’s – Things You Should Never Do for Search Engine Optimization, you learn about 10 different techniques employed by...
View ArticleClik here to view.
Social Media ROI, Necessary but Not Evil… Finally
The ROI of social media is a concept that is gaining more focus today as the willy-nilly days of the “just do it” mentality around social media has begun reaching more and more board rooms of Corporate...
View ArticleClik here to view.
Social Media as Career Changer on Career Moxie Radio
Another exciting educational opportunity fell into our laps recently when I was asked to be a guest expert on Career Moxie Radio, an online radio program hosted by Career Moxie owners and HR...
View Article
